The founder’s story
The Story Behind Rajwada Poshak
A personal expression of bhakti, told by Abha Jindal through the motifs of Rajwada Poshak.
53 seconds Hindi narration with Hindi captions
Explore the Rajwada Poshak CollectionA story in every motif
Abha Jindal describes Rajwada Poshak as an attempt to express Prabhu’s swaroop and shringar through dress. She explains Matsya through Lord Vishnu’s first avatar, Mayur through the feather worn by Krishna, Kamal through Maa Lakshmi, purity and prosperity, and Kamdhenu through motherly affection and divine love. She closes by saying that the poshaks express her feelings.
Rajwada Poshak begins with a feeling: to welcome Thakurji with royal grace and the tenderness of personal devotion. In this short Hindi film, Abha Jindal shares the thoughts behind the collection while its poshaks and ornamental details are shown up close.
For her, Matsya recalls the first avatar of Lord Vishnu; Mayur brings to mind the peacock feather worn by Krishna; Kamal expresses Maa Lakshmi, purity and prosperity; and Kamdhenu carries a mother’s vatsalya and divine love. Each meaning belongs to the collection’s devotional inspiration.
Her closing thought is simple and deeply personal: these creations are more than poshaks; they hold her emotions. Explore the collection to see that feeling expressed in rich red and green forms, graceful borders and carefully placed motifs.
Discover the four Rajwada poshaks